Director of Customer Relationship Management ID-1012
What We Are Looking For
We are seeking a highly skilled and strategic Director of Loyalty and Retention to lead our efforts in developing and implementing customer loyalty and retention strategies. The ideal candidate will have a deep understanding of customer behavior, strong analytical skills, and a proven track record of driving customer loyalty and revenue growth. As the Director of Loyalty and Retention, you will be responsible for creating and executing initiatives that enhance customer satisfaction, increase customer retention, and maximize customer lifetime value.
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What You Will Own And How You Will Make A Difference
- Develop and implement a comprehensive CRM strategy aligned with business objectives, focusing on customer acquisition, retention, and lifetime value
- Analyze customer data and market trends to identify opportunities for improving customer loyalty and retention.
- Design and implement customer loyalty programs, including the branding, value proposition, and personalized marketing campaigns.
- Manage a team to deliver customer marketing programs including but not limited to email and SMS.
- Collaborate with cross-functional teams to improve the overall customer experience and satisfaction.
- Utilize customer data and analytics to measure the effectiveness of loyalty and retention initiatives.
- Monitor key performance indicators (KPIs) and generate reports to evaluate program success and identify areas for improvement.
- Lead a team responsible for loyalty and retention efforts, providing guidance, coaching, and support.
- Collaborate with marketing, sales, customer service, and product development teams to ensure alignment and integration of loyalty and retention strategies.
- Stay updated on industry trends, emerging technologies, and best practices in loyalty and retention management.
- Various other tasks and duties as assigned or needed
Physical Demands
You Have
ThirdLove Offers You