B2b Content & Campaign Manager, Japan ID-13562
About Us:
We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.
We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.
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Notion has a very successful "land and expand" business model. Our customers start using Notion for free, and upgrade over time as they expand their teams and embrace increasingly sophisticated use cases. Often, our Notion users and champions are different than the person who has enterprise purchasing authority.
The Japan Marketing team creates and delivers diverse content throughout our target audience's journey, strategically crafting materials that resonate with potential customers at various stages of awareness and consideration.
As B2B Content & Campaign Manager for Japan, you'll develop content strategies driving brand awareness and pipeline growth. You'll create targeted B2B content including customer success stories in collaboration with internal and external stakeholders. This role also involves adapting global campaigns for APAC markets.
What You'll Achieve:
- Deeply understand the Notion product, user and buyer journey, and partner with the regional leadership and global marketing team on creating a content strategy for Japan that will drive higher brand awareness and build pipeline in the market.
- Strategize and develop high-quality and engaging B2B content and campaigns that aligns with target segments and personas in collaboration with external agencies across various formats. Work with the localization team to localize content for APAC regions as well (in Korean and English).
- Develop compelling customer success stories highlighting product value. Project manage the end-to-end customer story building process in different formats in close collaboration with agencies, Japan sales/marketing team.
- Build and maintain a searchable content library with regular updates for both internal and external use.
- Plan and execute co-marketing initiatives with integration partners (not channel partners).
- Adapt global campaigns for the APAC markets by managing localization processes and working closely with regional stakeholders.
- Create impactful keynote content for annual flagship events in the APAC region in close collaboration with the global product marketing team.
Skills You'll Need to Bring:
- Minimum 7 years of relevant experience in content marketing, campaign management, solution marketing, or related fields
- Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision-making process, and leverage customer insights to design your content.
- Experience in an in-house marketing role preferred, but we're also open to candidates with agency backgrounds
- Experience working in smaller teams and startup environments preferred
- Experience collaborating with and managing external agencies
- Strong project management skills
- Collaborative team player
- Native Japanese and fluent English language proficiency
- Public speaking experience (e.g., small-scale webinars) is a plus
Nice to Haves:
- Experience driving enterprise demand for a freemium SaaS business
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Notion.
Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.
