Product Manager, Vice President - Digital Web Strategy & Content Optimization Lead ID-13567
About the position
As a Product Manager, Vice President - Digital Web Strategy & Content Optimization Lead at JPMorgan Chase, you will play a pivotal role in shaping product innovation and driving value for customers. This position focuses on developing web strategies that enhance marketing acquisition and deepen customer engagement through effective content strategy and SEO optimization. You will work collaboratively in a dynamic environment to deliver high-quality products that resonate with clients and improve user experience.
Responsibilities
- Develop a product strategy and product vision that delivers value to customers.
- Manage discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
- Own, maintain, and develop a product backlog that enables development to support the overall strategic roadmap and value proposition.
- Build the framework and track the product's key success metrics such as cost, feature and functionality, risk posture, and reliability.
- Prioritize enhancements with the Product team to support web optimization.
- Optimize website content, meta tags, and other on-page elements to enhance search engine rankings and improve organic traffic.
- Partner with stakeholders to build and execute content strategies across the globe, considering local requirements.
- Maintain sitemaps and performance of the site against marketing goals.
- Ensure quality and drive consistency by leveraging voice, tone, and content standards.
- Identify areas of opportunity including process improvements, training opportunities for content strategy and optimization, team building, and success sharing.
- Regularly audit the website to identify and help resolve any issues related to content, navigation, and usability.
- Present concepts and work to peers and leadership and communicate and train cross-functional teams on best practices.
Requirements
- 5+ years of experience or equivalent expertise in product management or a relevant domain area.
- Advanced knowledge of the product development life cycle, design, and data analytics.
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
- 5+ years of experience in search engine optimization and paid search, use of digital tools such as Adobe Cloud products (especially AEM and Analytics), Google Console, SEMrush, Siteimprove, Glassbox, etc.
- Experience working in Agile development environments and using common design, documentation, and software development tools (Figma, Workfront, Confluence, JIRA, content management tools).
- 5+ years of experience with delivering results in content design and/or content strategy, writing and editing customer-facing content for the digital space, digital content organization, content libraries, and taxonomy, personalization, regional sites/localization and translation workflows.
- Ability to build consensus and influence a successful design approach by knowing when and how to use content (and when not to).
- Excellent verbal and written communication skills; grammar, spelling, punctuation, and usage, as well as the Associated Press (AP) style guide.
- Exceptional project management skills, including the ability to manage schedules, deadlines, contributors, and stakeholders for multiple projects.
- Attention to detail, accuracy, and quality.
Benefits
- Comprehensive health care coverage
- On-site health and wellness centers
- Retirement savings plan
- Backup childcare
- Tuition reimbursement
- Mental health support
- Financial coaching
