Lead Writer and Spokesperson II, Personal Finance ID-12427
NerdWallet is seeking a Writer/Spokesperson to support our Core Personal Finance Team. In this role, the person will partner with our Content and PR/Communications team and will be responsible for growing share of voice as a NerdWallet spokesperson, specializing in personal finance, investing, banking and small business topics and owning at least one vertical of the large Core Personal Finance content library. This person will be responsible for overseeing pages of work that must be optimized for accuracy, timeliness, authority and to meet or beat the offerings of competitors. This role will focus on growing NerdWallet’s audiences and deepening its authority as a source of financial clarity and know-how via the written word and spoken word across multiple platforms, including content on NerdWallet.com and its native app; appearances in media broadcasts; inclusion as an expert source in articles by other media; and on the Smart Money podcast. This role is critical to amplifying Core Personal Finance’s content library and house views, which highlight and encourage financial literacy.
You are a collaborative team member who can recognize emerging personal finance trends and anticipate the help consumers might seek. You are a strong writer and content strategist who is a confident public speaker and brand advocate. You understand the business ecosystem, including competitors, how money is made in the space, and the ways a writer can contribute to business goals beyond content creation and management. You have a solid understanding of the user journey and associated pain points and use that knowledge to create content that engages readers and encourages them to register for NerdWallet or download the app. You write with a clear objective in mind and offer actionable information in an easy-to-digest format that suits the platform. You are a generous teammate, ready to share knowledge and pitch in during key busy moments throughout the year to ensure consumers are served the know-how they need to make smart financial decisions. As a spokesperson you are comfortable securing media coverage providing third-party validation, making NerdWallet a credible source to everyday consumers, as well as media/reporters. You provide valuable guidance and distill complex financial topics for consumers.
Projects you may be working on in this position include:
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You’ll manage your section of Core Personal Finance’s content library to achieve its full potential as a driver of registrations and sessions. This will include deciding when to optimize content to take advantage of seasonal or event-driven traffic; and how to use syndication strategically to grow topic authority, point traffic back to key clusters and pages, and support audience development on related platforms (e.g., Smart Money podcast, social video, CRM, etc).
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You’ll write with clear objectives in mind and brainstorm new, easy-to-digest formats that suit each platform.
Where you can make an impact:
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Act as subject-matter expert for Core Personal Finance across the Content team by proposing articles, tools, initiatives and/or solutions that ladder directly to business objectives.
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Pitch and develop compelling, consumer-first new content and collaborate with your teammates and editors to test differentiated content that can appear across multiple platforms (website, syndication, native app, social media channels, email newsletters, etc).
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Collaborate on proactive media outreach by identifying breaking news, trends, seasonal/newsworthy angles, and productively share what you’re working on.
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Build/foster relationships with reporters partnering with your PR counterpart to identify a list of target media to engage with via social media.
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Come to study brainstorms with ideas or survey questions that will equip us with unique data to share with the media.
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Identify emerging personal finance trends and anticipate consumer needs.
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Write and strategize engaging, actionable content that aligns with business objectives.
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Serve as a subject-matter expert for Core Personal Finance, supporting content and cross-functional teams.
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Understand the business ecosystem, including competitors and revenue models, to enhance content impact.
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Optimize content for user engagement, registrations, and key business metrics.
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Anticipate user pain points and create solutions through compelling, inclusive language.
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Manage and enhance the Core Personal Finance content library for maximum reach and effectiveness.
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Leverage syndication and cross-platform strategies to grow audience and authority.
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Act as a media spokesperson, providing expert insights to validate NerdWallet’s credibility.
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Collaborate with team members and contribute during peak periods to support consumers' financial decisions.
Your experience:
We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.
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Bachelors degree in communication, business or similar field.
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5-7 years, potentially 10 given the necessary skill in writing, SEO and serving as a spokesperson.
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Deep domain expertise in core personal finance, investing and small business topics.
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Comfortable and confident with public speaking, especially on short notice.
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Demonstrated track record of solid SEO skills and a willingness to adapt tactics as conditions change.
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Strong writing and self-editing skills.
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Ability to travel for media tours and ongoing relationship-building.
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Able to work public holidays and outside of normal business hours in order to win the news cycle.
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Breadth of topic authority — As experts in their respective areas, spokespeople should be able to speak to all altitudes of their topic area, breaking news and events related to their expertise.
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Covering topics outside your vertical — This requires getting familiar with house views of assigned verticals and leaning on vertical writers for expertise.
Where:
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This role will be remote (based in the U.S.).
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We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.
What we offer:
Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
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Industry-leading medical, dental, and vision health care plans for employees and their dependents
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Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
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New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
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Mental health support
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Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
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Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
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Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
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Work from home equipment stipend and co-working space subsidy
Have Some Fun! (Nerds are fun, too)
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Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
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Hackathons and team events across all teams and departments
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Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
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Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
Plan for your future (And when you retire on your island, remember the little people)
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401K with company match
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Be the first to test and benefit from our new financial products and tools
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Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
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Disability and Life Insurance with employer-paid premiums
If you are based in California, we encourage you to read this important information for California residents linked here.
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.
NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires this notice.
NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:
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E-Verify Participation Poster (English+Spanish/Español)
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Right to Work Poster (English) / (Spanish/Español)
